Incredi-Brella Review: Inverted Umbrella

Incredi-Brella Review: Inverted Umbrella
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Incredi-Brella is a reverse-open umbrella that traps water inside so it doesn’t fall on you. Does it work? Read our Incredi-Brella review.

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About Incredi-Brella

Incredi-Brella is an inverted umbrella which traps water when you close it, so the water doesn’t fall on the floor. The product website is incredibrella.com, which was registered in September 2016. The screen shot below shows how the product website appeared in December 2016.

incredi-brella review

Claims & Features

  • Reverse-open umbrella
  • Holds water inside until it is poured out
  • Ergonomic handle
  • Can withstand high winds
  • Ideal for rain, hail, sleet, and snow
  • Won’t bend or break
  • Available in blue or maroon


Incredi-Brella costs $19.99 + $7.99 P&H. You can add a second unit of the same color for another $7.99 P&H. That brings your total to $27.98 for one or $35.97 for two.

As of this writing, Incredi-Brella isn’t available in stores.

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Incredi-Brella Review

Incredi-Brella could best be described as an inverted, or reverse-open, umbrella. Unlike standard umbrellas which open upward and close downward, Incred-Brella operates in the opposite direction: opening downward and closing upward.

It is an unusual design at first glance, but after examining why it was designed this way, you may agree that it is superior to standard umbrellas. While in use, it looks like an ordinary umbrella, but once you come inside from rain or snow, you’ll see where Incredi-Brella is an improvement over regular umbrellas. When you walk inside from the rain or snow and close a regular umbrella, rain drips off onto your floor. With inverted umbrellas, the rain collects inside, and can be disposed of more easily.

Another advantage to inverted umbrellas is that you can easily insert it through a barely-open car door in order to open it as you exit your vehicle while staying dry.

One possible “con” is that if you open or close the umbrella while in the rain, the underside can get wet, which could then drip water on you. If you are going in and out of the rain repeatedly, the wet underside could defeat the purpose of having this type of umbrella.

Overall, we find few flaws with Incredi-Brella. It is a relatively new product, so you may want to exercise patience in the shipping process. It is also not available in stores, while some of its competitors have since hit local shelves. Can Incredi-Brella stand above the fray in the increasingly crowded inverted umbrella market? Only time will tell.


You’ve probably seen commercials for another umbrella like this called Better Brella, which we have reviewed here.

Incredi-Brella and Better Brella could both be described as knockoffs of a popular Kickstarter product called KAZbrella, which sports a very similar design. That product was delayed hitting the market, which allowed a number of knockoffs to hit the market first. There are numerous inverted umbrellas at Amazon, many of which are highly rated.

Television Commercial

Your Incredi-Brella Reviews

If you’ve used Incredi-Brella, tell us what you thought by leaving a comment below and a star rating above.