Lock Laces are advertised as a “no tie lacing system” for shoes. Read our review plus reader input.
About Lock Laces
Lock Laces are a simple product which allows you to quickly tie and lock the laces on your shoes. It is marketed primarily as an athletic accessory to aid sports enthusiasts, and the advertising features triathletes and runners. The implication from the advertising and the website is that this product provides a host of small benefits to the wearer, although there are no links to studies which verify these claims.
The product works by inserting each end of your shoe laces through holes in the Lock Lace and into the clip. This allows you the convenience of not having to tie your shoes, but simply pulling and clipping the end of the Lock Lace.
There are other brands of lace locks on the market, but Lock Laces appears to be the most visible and most highly marketed.
The official website is locklaces.com, which was registered back in 1999. There is currently an As Seen on TV marketing campaign which uses the domain buylocklaces.com.
Below is a screenshot of the As Seen on TV domain advertised in late 2014, buylocklaces.com.
Claims and Features
- Current offer allows you to build your own 3-pack among 6 different colors.
- One size fits all
- Water resistant
- Easy installation
- Satisfaction guarantee
- Designed to improve performance and reduce pressure points
- Improved circulation and less heel crushing
- #1 performance lacing system in the world
How much do Lock Laces cost?
The current advertised special is 3 pairs for $23.99, with free shipping. This amounts to about $8 per pair. The website offers a second set of three for the reduced rate of $14.99, or priority shipping for $8.99.
Lock Laces are available in stores such as Dick’s, Big 5, and Sports Authority.
The TV ad below was launched on November 17, 2014:
Your Lock Laces Reviews
If you have used Lock Laces, let us know what you thought! Drop a quick comment below, and give the product a star rating above.