Beddie Bear is a plush collectible stuffed animal which contains a comfy blanket. Does it work? Read our Beddie Bear review.
About Beddie Bear
Beddie Bear is a stuffed animal which contains a cushy blanket concealed behind a “secret zipper.” The product website is beddiebears.com, which was first registered in September 2016. The screen shot below shows how the product website looked in February 2017.
Claims & Features
- 22″ tall stuffed animal
- Cozy blanket hidden inside
- Three available models: brown bear, polar bear, or panda
- Any age can enjoy
- Lifetime guarantee
- Includes certificate of authenticity
A single Beddie Bear costs $49.95. Shipping is said to be free.
Beddie Bear Review
Beddie Bears are plush teddy bears that include a zipper around the neck which reveals a pocket that holds an included blanket. While a toy of this description hardly sounds groundbreaking, the makers of Beddie Bears have a slight twist in the marketing which could help this plush line of bears stand out among the sea of competitors.
Although Beddie Bears look to be well-made, attractive plush teddy bears, it can be a hard market to break into, with so many teddy bears already available online and in stores. Where the makers of Beddie Bears seek to carve a niche is in the gray area that overlaps collectible bears and plush bears for kids. Each bear comes with a certificate of authenticity, and we are also told that “Each of these Beddie Bears will be retired on December 31, 2017.”
Thus, Beddie Bears provide a plush bear with an included blanket that is also a limited edition item that can be appealing to anyone from kids to collectors.
Of course simply including a certificate of authenticity and “limited edition” label doesn’t automatically create demand for any item. Beddie Bears are pretty new, with a September 2016 website registration date, and an even newer advertising campaign.
It remains to be seen if the marketing can spark enough interest to make this a compelling choice or kids or collectors. The $50 price tag puts it somewhere between a pimped out Build-A-Bear and a higher-end Vermont Teddy Bear. Most As Seen on TV teddy bears marketed solely to kids are usually about $30, so this may be a hard sell in that category.
The idea of a teddy bear with an enclosed blanket isn’t a completely new concept, as you can see by this $15 bear by Thirty-One, which also includes a blanket in a zippered enclosure. Additionally, collectible teddy bears with certificates of authenticity are also quite easy to find.
Your Beddie Bear Reviews
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